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We created a digital-first campaign that targeted the young urban explorer. The product hero was the brand new Converse All-Star II reflective Camo. The key concept for the campaign: Undercover in the day and Uncovered at night. The design needed to use innovative UI interactions to help demonstrate the products USPs.

ConverseShoe
Converse Home-min
rh-case–converse-02@2x-min
Converse PDP-min
Converse_Responsive_S8
Converse_End_Breather@2x

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